Everyone loves a good story.... the legend of the Black Rooster...
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The black rooster is actually the symbol of the entire Chianti area and has been so for many hundreds of years. There are no clear records on the exact origin of this symbol but the legend passed from generation to generation is as follows:
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In Medieval times, Florence and Siena went through many bloody battles over who should rule the hills of Chianti. In fact, so much blood was shed that they finally decided to settle this once and for all, so they came up with a rather unique way of doing it. They decided that two horsemen should depart at the same time from Siena and Florence and travel towards each other. Where the horsemen met the borders would be drawn. Since they couldn’t quite synchronise watches at the time, they decided that the crow of a rooster would define the departure time in each city.
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The Sienesi chose a white rooster and fed him well the night before, hoping that a well-fed rooster would crow with more determination and strength. The Florentines, instead, chose a black rooster and kept the poor bird hungry - hoping that a hungry rooster would get up and crow earlier. Indeed, the Florentines were right. Their rooster was up well before dawn crowing desperately in demand of food and their horseman started riding much before Siena's horseman.
The Florentine horseman made it to almost 12 kilometres outside the Siena walls before he was met by his counterpart. This claimed, practically, all of Chianti for Florence and established the black rooster as symbol of Chianti up to this day!... Excerpt taken from... https://www.italymagazine.com/news/how-black-rooster-became-logo-chianti-classico-wine
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